Client

The Global Count is a count of all women, non-binary, and transgender people from every country, culture and racial background around the globe. We must listen to women and gender-diverse people everywhere in the critical push for global gender equity. To ensure all voices are counted as we face the post-pandemic global reset. 

Insight and data about what women want is scarce. And where it does exist, it’s systematically and divisively neglected from policy and programme design. The Global Count is an online poll for women and gender-diverse people that has been designed to ensure intersectional voices and priorities are counted in policies and funding programmes. In short, the Global Count is our chance to use our collective voice to design our new world, the way we say it should be for the benefit of all of us.

Job

The Global Count is a project of Women’s March Global, for whom Jackson is the Visual Director. My job was to design the logo, branding, and visual identity for the campaign, as well as help lead the strategy and voice.

Strategy

When designing the logo, I wanted to make sure that it maintained some element(s) of the Women’s March Global brand, while also being able to stand on its own. I decided to keep the Women’s March Global primary color palette and circular identity, but make it simple, stand out, and easy to recognize regardless of size and placement.